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1Advanced Media Planning
The media planning software, `Media Mania', designed by Peter Danaher, is included on diskette with the book.
http://www.wkap.nl


 
2Media Planning Software
Arbitron provides media research, planning and buying software to help you make sense of media and consumer data and get results.
http://www.arbitron.com/


 
3Planning Tools | Media Management Software
Vertis Inc. provides clients with strategic media planning tools designed to allow users to streamline processes and cut costs.
http://www.vertisinc.com/


 
  
  
 

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