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1Lippincott Mercer: Publications: The TELUS Story: Brand Managemen
Successful brand management is a complex, long-term undertaking. From its inception, TELUS—one of Canada's largest telecommunications companies—faced ...
http://www.lippincottmercer.com/


 
2IngentaConnect Publication: Journal of Product and Brand Manageme
Journal of Product and Brand Management. ISSN 1061-0421 visit publication homepage · Journal of Product and Brand Management logo · Emerald Group Publishing ...
http://www.ingentaconnect.com/


 
3Publications on branding | Brand excellence | Marketing & Sales
This publication explains the basic principles of value-based brand management and introduces the rb Profiler methodology. Based on the brand power study of ...
http://www.rolandberger.com/


 
  
  
 

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