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1DSS Research - Detailed Methodology for Market Segmentation
Page describing basic approach & analytical tools to be used for market segmentation, provided by DSS Research, an Arlington, Texas market research company.
http://www.dssresearch.com/


 
2Market Segmentation - Class Notes
Alex Brown's "Introduction to Marketing", Chapter 9, April 1996, University of Delaware.
http://www.udel.edu/


 
  
  
 

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